By Mark Bentley
Dec. 19 (Bloomberg) -- The shoe hurled at President George W. Bush has sent sales soaring at the Turkish maker as orders pour in from Iraq, the U.S. and Iran.
The brown, thick-soled ├втВм┼УModel 271├втВм┬Э may soon be re-named ├втВм┼УThe Bush Shoe├втВм┬Э or ├втВм┼УBye-Bye Bush,├втВм┬Э Ramazan Baydan, who owns the Istanbul-based producer Baydan Ayakkabicilik San. & Tic., said in a telephone interview today.
├втВм┼УWe├втВмтДвve been selling these shoes for years but, thanks to Bush, orders are flying in like crazy,├втВм┬Э he said. ├втВм┼УWe├втВмтДвve even hired an agency to look at television advertising.├втВм┬Э
Iraqi journalist Muntadar al-Zeidi hurled a pair at Bush at a news conference in Baghdad on Dec. 14. Both shoes missed the president after he ducked. The journalist was jailed and is seeking a pardon from Prime Minister Nuri al-Maliki.
Baydan has received orders for 300,000 pairs of the shoes since the attack, more than four times the number his company sold each year since the model was introduced in 1999. The company plans to employ 100 more staff to meet demand, he said.
├втВм┼УModel 271├втВм┬Э is exported to markets including Iraq, Iran, Syria and Egypt. Baydan said he received an order this week for 4,000 pairs from a company called Davidson, based in Maryland. He declined to provide further details.
http://www.bloomberg.com/apps/news?pid=20601085&sid=auI050ptHyPg&refer=europe